Super Bowl ads
Today is Super Bowl Sunday and most of the hype has been focused on marketing strategies of the ads.
Doritos (owned by Pepsi) solicited people make their own Super Bowl commercials for their product in a contest.
This has amounted to a slew of free commercials being distributed on the Internet (YouTube, Google Video), outside the control and management of Doritos. This wasn’t an accident though. Doritos stopped airing Super Bowl ads in 2002, choosing instead to triple its online spending to reach young consumers.
The winning ads can be found here.
Sony and Chevrolet have also both used this crowdsourcing model to make TV commercials.
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