NBC finally utilizes net for feedback purpose
Since Jay Leno announced he is stepping away from NBC’s flagship show the Tonight Show in May 2009 and Conan O’Brien was declared his successor, SNL star Jimmy Fallon is up the ladder taking over the Late Night spot from O’Brien.
NBC however, is actually utilizing the web by placing daily “webisodes” online of Fallon doing his stuff, thus attracting a lead-in presence of Fallon and allowing constructive feedback before the Nielsens see Fallon on TV.
From the New York Times:
One reason for trying out the show online, (Saturday Night Live creator Lorne) Michaels said, is that the Internet will allow Mr. Fallon more freedom in terms of what he can say and do, “more opportunity for experimentation,” Michaels said.
Michaels added in the New York Times piece that the Internet experience will give Fallon more experience than O’Brien had a chance coming in tune with prime time TV.
