The big ad buy that worked
Mere days before the election, US Presidential candidate Barack Obama aired a 30-minute “informercial” on the major networks last night (all except ABC because they were holding out) and the ratings outperformed the usual Wednesday night fare drawing 33.5 million viewers according to Nielsen.
NBC was the most-viewed and highest-rated network for its presentation of Obama’s ad, pulling in 9.8 million viewers while CBS got 8.6 million and Fox had 7.9 million.
In 1992, Ross Perot aired 15 telecasts drew an average audience of 11.6 million viewers and his one simulcast, carried on ABC and CBS the day before the election, attracted 26 million viewers alone.
The Obama ad is a coup for the Democratic campaign and for network television.


