It’s been a busy season for Facebook.
They bought Instagram, they introduced their own app store (for both Android and iPhone), they went public, and last week, they introduced their own camera app. Now Facebook says they may be ready to take on Google and Apple in the mobile phone market.

For the past few months, they have been quietly preparing to enter the mobile phone market. Facebook has already hired former Apple software and hardware engineers, and one engineer who worked on the iPad, the New York Times reported yesterday. They have an open working alliance with HTC and it is expected the phone operating system will be a customized version of Android. The project name is Buffy, named after the vampire slayer TV series.
The rumour is that Facebook Founder Mark Zuckerberg believes that they need to enter the mobile phone market to ensure they aren’t left behind as just a web site that makes money from ad revenues. Owning the hardware to show the software is a key step to their survival.
Apple has never been welcoming to alliances, so they will be a natural competitor, while Google has been making their own moves to not only create their own phone set, but are pinning hopes on being an ISP operator in years ahead.
Meanwhile, Microsoft – which owns a tiny share of Facebook – has already integrated many features of Facebook. Motorola and HTC have already made phones with a Facebook button built in. There’s also a chance that Facebook could purchase struggling handset RIM down the road.
I believe photography sharing will be at the core of this media challenge.