.tel to challenge telco directory services
Yet another top level domain (TLD) is being rolled out: .tel.
The purpose of the .tel domain is an “unified contact directory services as text-based alternative to fragmented communications solutions” or in other words an one-shop-stop of all your web sites, phone numbers and other contact information. No private hosting is required for the .tel domain as the usage of the domain name is simply a one-page information portal.
No photos, no html, no web stats, no design options and no associated email – however what is interesting is that clicking on a phone number will activate a “click to call” feature.
The .tel domain name may challenge directory services as it intent is for companies and individuals to offer a compilation of their contact info when they want as they want, while most telcos only update their directory listings once a year as their data is tied into the annual printings of their paper directories. The .tel template is also designed to appear on mobile devices like Blackberry and iPhone.
The TLD will launch on December 3, 2008, when domains will be available only to trademark owners costing a few hundred dollars per domain. On February 3, .tel will be more widely available, sold at premium prices for minimum three year terms. After March 24, they will be available to the general public for a regular price and a one year term.


