The City of Toronto has released a string of very amusing ads on YouTube featuring two guys Chuck and Vince promoting Toronto’s free pick-up and recycling of unwanted electronics.
This hilarious video is a spoof of the hard sell ‘bring us your gold jewellery’ ads. Two very enthusiastic collectors, Chuck and Vince mug for the camera exclaiming “We want your unwanted electronics!!! It’s easy, just put them out on garbage day.”
You’ll notice that I don’t do much posting during August and there’s a reason for that, but rather than get into the humdrum reasons, I thought that showing you this video would be more apt.
On Wednesday, LOFT — a brand owned by Ann Taylor Inc. — posted pictures of a typical catalog model in the brand’s new silk cargo pants on its Facebook page. Soon after, several fans began complaining that they wished the fashion company had posted photos of “real women” to display their goods.
In response, the very next day, LOFT posted several photos of their employees wearing the same clothes. The female employees were picked from the company’s design, styling and marketing staff and their body types ranged from size 2 to 12, and heights from 5?3? to 5?10?.
Fans were instantly pleased that they were being listened to, even if some ironically didn’t think the clothes were flattering on the “real women”.
This is a great example of how companies should be utilizing the Internet, not just using the web to distribute information, but remembering that communication is a two-sided street – you have to listen, not just talk, to have an effective conversation.
“You can’t make 500 million friends without making a few enemies.”
That’s the tag line to the movie The Social Network, written by West Wing writer Aaron Sorkin and directed by Fight Club director David Fincher, which releases October 2010.
The movie is about the founding of Facebook, starring Jesse Eisenberg as Facebook founder Mark Zuckerberg. But the movie does not have the blessing of anyone from Facebook and in fact Zuckerberg has publicly expressed distaste of the movie citing inaccuracies in the book which the movie is based on.
“I just wished that nobody made a movie of me while I was still alive,” Zuckerberg said.
But don’t expect to see promos for Facebook on Facebook, not because Zuckerberg doesn’t like it, but because of Facebook’s own advertising guidelines.
“Facebook’s advertising guidelines don’t allow ads to reference the company unless Facebook has cooperated with the object of the ad,” said Steve Elzer, SVP of Media Relations for Sony (SNE) movie unit, Columbia TriStar Motion Picture Group. (source)
Alex Reid is a Canadian who likes a lot of things. Welcome to my world.