Subway LED Advertising
Winnipeg based company Sidetrack has signed a deal with the LA Metro Transportation Authority (Metro) to display LED adverts along one of its subway connections.
The LED advertising system is composed of 360 digital strips that light up at timed intervals as the train passes the tunnel wall very much like a flip book, forming a smooth?flowing video.
In the two-year agreement, the Metro will make $240,000 a year with no cost to the Metro. SideTrack pays for all the equipment and maintenance, but stands to make 3-4 times that considering that the 18 fifteen-second ads will cost over $50,000 each.
Sidetrack says it plans on reaching subway users in Boston, San Francisco, New York, Chicago and Washington within the next couple years.
